Ross Advertising Materials

A variety of advertising materials were released relating to the Ross movie star cards, promoting the cards themselves, films and a range of other products. The materials reproduced below are only a sample. Images may be opened in a new browser to enlarge them.

Images, information and translation assistance provided by Werner Mohr, Hans Schnepper, Klaas Dierks, Klaus Wunderlich, and Tom Saunders. Thanks!

Although Ross Verlag postcards were undoubtedly available in shops and cinemas, they could also be obtained through the mail and were advertised in German movie magazines such as Filmwoche and Film Im Bild. They could be ordered from the magazines or through Ross Verlag directly. The cards were published quarterly for most of their run, although they were not printed as often at the beginning.
Sample Lists


Filmwoche

1928 Die Film-Illustrierte

Film im Bild

Sale of Closeout Cards

Color postcard advertisement

Luxus song cards advertisement
Ross Business Advertising and Order Cards

Filmwoche magazine

Filmwoche magazine

Ross advertising postcard displaying
an assortment of cards they had for sale.
Some of the postcards are of flowers or nature scenes.

Back of postcard announcing the
next arrival of film articles in February 1936
Standard Ross Card Backs Printed With Sales Notices

Advertising high quality postcards


Price List

Selling cards at the cinema.



Customer Instructions

Early advertising card - 1915
Our Kaiser
After the original painting by
court painter Rob. Hahn

Purchase instructions

Dutch Advertising Card
The card at the left notes that Tob Groen & Co., Amsterdam, was the sole agent for the distribution of Ross Verlag products in Holland, providing "Postcards of all sorts and designs -- World famous film postcards of the 'Ross' brand. Art-plates, printed matter, photographs and packing/wrapping articles."


Film Advertising Cards
1. Semester (The Freshman)


Harold Lloyd


 
Announces line up of November 1926 films distributed by Parufamet

(See notes re. Parufamet below)
Ben Hur

64/3
Ben Hur


A Souvenir of the 100th Screening of Ben Hur
at the Central-Kino, Vienna
Boeddha. De roeping van een koningszoon (Buddha. The Calling of a King's Son)

36/1



36/2



36/3



36/4



36/5



36/6



36/7



36/8



36/9



36/10



36/11



36/12


Cleopatra


Claudette Colbert

Reproduces photo from Ross 8725/1


Claudette Colbert/Henry Wilcoxon



The great Cecil B. de Mille film

Scenery and costumes surpass everything to-date

In the leading roles: ....

Paramount's ten-million-mark-film
Das Deutsche Lied (The German Song)


Helmut Rudolph/Franz Baumann/
Maria Zelenka


Helmut Rudolph/Maria Zelenka


First performance in Vienna at the 10th German Choral Festival
19-23 July 1928
Der Erste Kuss (The First Kiss)


  Anny Ondra


Don't speak bad about my "First Kiss" and stay kind.

Anny Ondra
Die Flammen lügen (The Flames Lie)


Henny Porten


Henny Porten


Henny Porten


Henny Porten


Henny Porten


Henny Porten


Announces line up of November 1926 films distributed by Parufamet

(See notes re. Parufamet below)
Das Geheimnis der alten Mamsell (The Secret of the Old Housekeeper)


  Frieda Richard


 
1925 FoxFilm
"Das Geheimnis Der Alten Mamsell"

Card stamped for the German-American Theater in Berlin
Hoe Henny Porten Filmt (How Henny Porten Films)

21/6
  Henny Porten


 
Dutch announcement of documentary on Henny Porten film making

Interesting and intimate glimpses into the film studios!
Der Mann, der lacht (The Man Who Laughs)

21/6
  Conrad Veidt/ Olga Baclanova


 
German premiere - March 1, 1929
"Universum" Lehniner Platz
Orient


  Harry Liedtke


 
Orient (1924)
Burg Theater - Itzehoe
January 13 to January 19, 1925
5 and 8 o'clock
Rosita


Back of Mary Pickford Card
My film
Rosita
under the direction of
Ernst Lutitsch
has become a success!

Mary Pickford
Schöpferin Natur (Nature's Creator)
1926-27


Auf der Wasserjagd


Am Bohrapparat


Auszug zu Jagd u. Fischfang


Am Webstuhl


Ausschau nach den Heimkehrenden von der Jagd


Pile dwelling village in
Unteruhldingen on Lake Constance

Property of the Association for
Pile Dwelling and Local History. E.V.

Scene from the UFA Film
"Nature's Creator"
Der Schrei aus den Lüften (The Night Cry)







Don't miss Rin-Tin-Tin
in his latest film!
Der Sohn der Hagar (Out of the Mist)

77/3
Mady Christians

77/3
Card sent to theater owners announcing the release of
Der Sohn der Hagar
Theaterfimmel (Stage Struck)

21/6
  Gloria Swanson


 
Card announces line up of November 1926 films
distributed by Parufamet, including "Ben-Hur."

Parufamet came about from a distribution agreement
between the UFA German Studio and the Hollywood Studios,
Paramount and Metro Goldwyn.

It lasted from the end of 1925 to the end of 1929, and had many problems.

These cards seemed to have been sent out
to promote booking films at non UFA owned theaters.

Cards were unnumbered and generally seem to have displayed film scenes not shown in the regular numbered Ross film scene cards.
They appear only to have been issued late in the year 1926.
Wenn Meer und Himmel sich berühren (The Sea Beast)

55/1
John Barrymore

55/1
 

56/1
John Barrymore/Dolores Costello

56/1

3 Million Dollar Production
Schedule Immediately!
Other Products
Callifax Bath Solution

Harry Piel


After training, I always use Callifax

Harry Piel, one of the most prominent film stars in the world,
regularly uses the Callifax Bath Solution, having discovered
its wonderfully refreshing effect after strenuous training.
Cloetta (Swedish Manufacturer of Sweets)

10
Willy Fritsch

29
Maurice Chevalier

31
Willy Fritsch


Get it Right. Get Cloetta
Homocord Record Albums


Zinaida Jurjevskaja


Zinaida Jurjevskaja sings on Homocord music records
Der Oceanflieger: Europe ~ Amerika


Hermann Köhl


Berlin, 15 April 1928

To our valued wholesalers

Card commemorating the first transatlantic flight
by a fixed-wing aircraft from East to West
Hört Schallfilm auf Teficord

Rolf Moebius

Maria v. Tasnady

Anneliese Uhlig

Olga Tschechowa


Listen to sound film on Teficord
Taky Perfume

Hanni Weise
Taky, the new perfume for 1929
is a great delight for every lady
W und M

Mady Christians

Rod La Rocque


The entire country's first choice for buying fabric is W & M

(Card appeared in Ross's 1931 Autumn collection)